Everyone has their tips and tricks in every business, here are some of ours that we'd like to share with you!!
Lucky duck! I___( o)>
by Esther Nelmark
Welcome to my list of 10 tips for effective #directmail campaigns!
Generate a list of your desired clientele
Keep a record of your clients or purchase one from us!
Know the demographics of your desired target for your campaign.
Make your mailing personal
Use your clients full name or “To the _______ Family”
Avoid using “Or Current Resident”, it looks too generic
Make it lumpy by sending a sample
Send something useful such as a gift card, coupon, magnet, notepad, or calendar.
Making your mailing ‘lumpy’ raises curiosity and gets your mail opened.
Tear out coupons and discounts – Offer exclusive deals for current customers and entice new customers with a great deal!
Make your mailing unique
Use an odd shaped piece, a folded self-mailer, bright colors, and graphics
Be straight forward and keep it simple
Keep your message simple and to the point
State your services in plain, easy to understand wordage
Use a sense of urgency or a deadline
Emphasize benefits for customers
Tell your customer how this product will affect their everyday life
Make it easy to respond
Have clear contact information and/or return envelopes
Track your direct mailing
Use a specific phone number or URL for response to the mailing
Put tracking codes on coupons
Advertise your social media pages and give #hashtags for them to reference
Run a test mailing to fine tune your method
Start with a smaller mailing or two and see which has a better response
Include your own home and business addresses in your mailings
Repetition is good
Don’t be afraid to send multiple mailings to get your name and services out there
The more people see your name the easier it will be for them to recall it when needed